Tiger-cats To Live Stream Home Preseason Game Exclusive To Ticats All Access Members
Multiple prizes up for grabs, including 2017 season seats, for viewers who tune in to watch on free-to-register fan loyalty platform
The Hamilton Tiger-Cats announced Thursday, in collaboration with the team’s digital media partner, Stadium Digital, that the football club will live stream its home preseason game for a third consecutive season. Exclusive to members of the team’s free-to-register Ticats All Access program, football fans can catch all of the action between the Tiger-Cats and Toronto Argonauts next week on Friday, June 16 live from Tim Hortons Field beginning at 7 p.m. on allaccess.ticats.ca.
“It’s our mission to deliver Ticats fans from coast-to-coast and around the world with unmatched access to Tiger-Cats football content when and where they want it,” said Matt Afinec, Executive Vice President, Business Operations of the Tiger-Cats. “With all of the overwhelmingly positive feedback we received for streaming our home preseason games the past two years, it’s become a tradition here in Hamilton. It provides fans at home with a unique perspective of the world-class, in-stadium experience Tim Hortons Field offers on gamedays. By making the stream exclusive to Ticats All Access members, we are continuing to deliver exclusive content to members of our fan loyalty platform as we did earlier in the year with the release of names from our previously confidential negotiation list. The live stream broadcast on Ticats All Access takes it one step further by awarding prizes, yards simply for logging in.”
Viewers that tune in will automatically earn 500 All Access yards, plus a chance to win the grand prize of 2017 Tiger-Cats season seats. In addition, over twenty pairs of tickets to the Ticats Saturday, July 15 home opener against the BC Lions or July 20th game versus the Edmonton Eskimos will be up for grabs. Simply create a free-to-register account and/or log in and watch the broadcast at any point during the evening for a chance to win.
TSN 1150’s broadcast duo of Marshall Ferguson and John ‘Coach Sal’ Salavantis will handle the play-by-play and colour commentary of the game, respectively. The broadcast will also feature Ticats.ca’s Mike Morreale as a sideline reporter and TSN 1150 radio personality Jamie Thomas as host of the pre-game and post-game shows.
During the regular season, the Tiger-Cats will continue to live stream pre-game, halftime, and post-game shows during home games on allaccess.ticats.ca live from Tim Hortons Field, integrating elements of the TSN 1150 broadcast as well as live hits from Morreale at the stadium on game day. allaccess.ticats.ca becomes the fans’ first source for post-game reaction from players and coaches after every home game, including Head Coach Kent Austin’s exclusive post-game interview.
In 2016, viewers from 55 countries logged on to Ticats.ca to watch the Tiger-Cats 42-25 preseason win over the Ottawa Redblacks, in what was the highest traffic day in the website’s history. The broadcast recorded over 15,000 unique stream viewers, a 40% increase from the inaugural preseason game live stream in 2015.
Ticats All Access is open to all fans and provides exclusive content, discounts, experiences and prizes to members. In partnership with Stadium Digital, the All Access platform has also offered fans a unique opportunity to engage with the team during home games at Tim Hortons Field and when the team is on the road over the past two seasons. Members accumulate ‘yards’ for watching and reading content, making ticket and retail purchases and interacting with the club on social media. Beginning in 2017, season seat holders can use their All Access cards on Tiger-Cats gamedays at Tim Hortons Field to receive 15% off at permanent concessions locations around the venue, in addition to earning yards for their purchases. Yards can then be redeemed for prizes and contest entries, in addition to other promotions and exclusive offers. Fans who aren’t already members can sign up online at allaccess.ticats.ca.