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Game marked highest traffic day in All Access history and second highest digital traffic day ever on Ticats.ca
The live stream broadcast of the Hamilton Tiger-Cats preseason finale against the Toronto Argonauts on June 16 marked the highest traffic day in the history of Ticats All Access – the team’s popular and award-winning fan loyalty platform. Page and video views across the Tiger-Cats digital platforms were again at record levels on the day of the live stream. In past two years, the day of the preseason stream has garnered the most traffic of the entire season on Ticats.ca.
Fan Engagement Highlights include:
“The live stream of our home preseason game was in high demand among Ticats fans across Canada and around the world,” said Tiger-Cats’ Executive Vice President, Business Operations, Matt Afinec. “It’s our mandate to provide unique and exclusive content for All Access members, including live stream broadcasts and our negotiation list video series. We will continue to work with our partner, Stadium Digital, to be creative in how we develop and deliver this content for All Access members.”
During the regular season, the Tiger-Cats will continue to work with Stadium Digital to live stream pre-game, halftime, and post-game shows during home games on Ticats All Access from Tim Hortons Field. The gameday content will integrate elements of the TSN 1150 broadcast, as well as live reports from Ticats.ca’s Mike Morreale at the stadium. Ticats All Access becomes the fans’ first source for post-game reaction from players and coaches after every home game, including Head Coach Kent Austin’s exclusive post-game interview.
Ticats All Access is free to all fans and provides exclusive content, discounts, experiences and prizes to members. In partnership with Stadium Digital, the All Access platform offers fans a unique opportunity to engage with the team during home games at Tim Hortons Field and when the team is on the road. Members accumulate ‘yards’ for watching and reading content, entering contests, making ticket and retail purchases and interacting with the club on social media. Beginning in 2017, season seat holders can use their All Access cards on Tiger-Cats gamedays at Tim Hortons Field to receive 15% off at permanent concession locations around the venue, in addition to earning yards for their purchases. Yards can then be redeemed for prizes and contest entries, in addition to other promotions and exclusive offers. Fans who aren’t already members can sign up online at allaccess.ticats.ca.