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The Hamilton Tiger-Cats announced Thursday, an official partnership with Brandt Group of Companies, a leading heavy equipment supplier in Canada.
As part of the partnership, Brandt will have branding around the Tiger-Cats’ home at Tim Hortons Field as well as on TSN broadcast on gamedays. The partnership will also include a new social media campaign designed to bring fans behind the scenes and showcase the workman like nature of Tiger-Cats players as they apply themselves at team practices leading into gameday.
“We are excited to welcome Brandt to the Tiger-Cats partnership family,” said Kyle Lohnes, Vice President of Partnerships and Retail, Hamilton Sports Group. “We share a number of core values, including the sincere importance we place upon supporting the communities we live and work within.”
The partnership comes as Brandt continues to prioritize its connection with the communities that it services across the country.
“Brandt is proud to become part of the Hamilton Tiger-Cats partnership family.” Said Matt Semple, Senior Vice President of Marketing, Brandt Group of Companies. “The long history of commitment the Ticats organization has to the fans, the players, the CFL, and the community fits well with our own objectives as an organization. We look forward to supporting the Ticats in the success they’ve had on and off the field.”